"How do you answer the question, why a designer? Research shows that among affluent households that can afford an interior designer, only 15% actually use one. The campaign's goal is targeted towards the 85% who could be or should be using professional design services."
Inspired Interiors loves this "Myth vs Reality" List:
"It's too expensive" - "We met our budget"
"I'd lose control" - "We worked as a team"
"It's not practical" - "We love the results"
"It's out of my budget" - "We nailed the budget"
"It's not my style" - "It's so us!"
A big thank you to Decorative Furnishings Association for their new advertising campaign!
Read the full article at:
http://www.typepad.com/services/trackback/6a00e5514c4b60883401348695871e970c
No comments:
Post a Comment